Part of a campaign shot for Cisco Systems with Goodby Silverstein & Partners. We worked over the course of a week in San Francisco experimenting with different Cisco Components (lots of micro chips!) as well as creating iconic still-lifes which represent different realms that Cisco is an integral part of, like finance, education, research, etc… .
Shot for Wired 2013 Gift Guide.
Optical illusion…cube appears to either be sitting in the corner or missing from a larger cube.
I think what you might not realize looking at this image is that it is shot on a flat surface. The illusion of dimension is just that… an illusion. The trays have about 1/2 inch of depth and that’s it.
"HAY Kaleido" designed by Clara von Zweigbergk. Shot by J. Fantl in LA.
Goat stew for New York Times Magazine.